Target Audience
Company Profile

CHP Target Audience

People are the most important aspect of cultural heritage protection.

At CHP, our work focuses on various segments of the target audience. These groups include children, university students, artists and architects, lawyers, tourism industry representatives, journalists, community leaders, and government bureaucrats and leaders. CHP carefully chooses cultural heritage protection programs that cater specifically to each target group in order to connect to our target audience.


Children are the future leaders of the country. They also directly influence their parents’ way of thinking. It is essential to use the advantage of children’s early education to inculcate a sense of heritage as well as an awareness of public obligation to protect their own cultural heritage.

University students:

University students are adept at grasping and processing new information, including knowledge on cultural heritage protection. They are often passionate about issues. More importantly, university students often have the courage to influence the society accordingly. CHP connects with university students through organizing various lecture series and knowledge competitions, as well as conducting cultural heritage surveys in which they can participate. It is CHP’s mission to disseminate information on cultural heritage protection among university students so that they will help us observe the government’s stance on the issue.

Artists and Architects:

Artists and architects are both trend seekers and trendsetters. They are instrumental in shaping and changing social ideals. Artists and architects are the examples of intellectual members of the society. CHP’s collaboration with a wide array of prominent and influential art and design organizations helps cultural heritage protection and civil society building gain its recognition and momentum in the society.


Chinese lawyers play an integral part in society. Theoretically speaking, Chinese and international legislations share similar standards, but law enforcement is particularly weak in China. Hence, there is much potential for lawyers to contribute to Chinese cultural heritage protection. CHP aims to raise awareness and encourage more participation in this issue among lawyers.

Tourism Industry Representatives:

The tourism industry can both positively and negatively affect cultural heritage. On one hand, the rapid growth of the Chinese tourism industry has a negative impact on cultural heritage sites. On the other hand, tourism industry representatives have a profound understanding of the importance of cultural heritage protection due to the nature of their profession. With a well-planned and sustainable development, tourism industry representatives can become prominent advocates for cultural heritage protection in China.


Journalists serve as a vital investigative force in society. Their role in cultural heritage protection has become increasingly important due to the rapid development in media communications, the widespread use of the Internet, and the emergence of new social networking and mobile information-sharing technology. Generally speaking, Chinese journalists are passionate about cultural heritage protection but lack a fundamental understanding of the issue. CHP wants to support them in gaining a concrete foundation in Chinese cultural heritage protection.

Community Leaders:

If the general public gradually recognizes the right to protect its own cultural heritage, and unites with community leaders who have appropriate understanding of the issue, both parties can help determine the fate of cultural heritage in their local areas.

Government Bureaucrats and Leaders:

Most decisions made on public affairs are still made by government, especially at the county and provincial level. The majority of problems of cultural heritage protection have a direct relation to the government.